Privacy Policy

Our commitment to your data safety

Privacy Policy

Last updated: Jul 22, 2021


● SMS, SMS Machine Automation

… means SMS Machine Automation Ltd, 23 Wharncliffe Road, Carlton, Barnsley, S70 3HT.


General Data Protection Regulation Act.

● Data Controller

Data Controller means the natural or legal person who (either alone or jointly or in common with other persons) determines the purposes for which and the manner in which any personal information are, or are to be, processed.

● Data Processor

Data Processor means any natural or legal person who processes the data on behalf of the Data Controller.

● Data Subject

Data Subject is any living individual who is using our Service and is the subject of Personal Data.

1. Principles for processing personal data

Our principles for processing personal data are:

● Fairness and lawfulness. When we process personal data, the individual rights of the Data Subjects must be protected. All personal data must be collected and processed in a legal and fair manner.

● Restricted to a specific purpose. The personal data of Data Subject must be processed only for specific purposes.

● Transparency. The Data Subject must be informed of how his/her data is being collected, processed and used.

2. What personal data we collect and process

SMS collects several different types of personal data for various purposes. Personal Data may include, but is not limited to:

● Email address

● First name and last name

● Phone number

● Address, Post code

3. How we use the personal data

SMS uses the collected personal data for various purposes:

● To provide you with services

● To notify you about changes to our services and/or products

● To provide customer support

● To gather analysis or valuable information so that we can improve our services

● To detect, prevent and address technical issues

4. Legal basis for collecting and processing personal data

SMS legal basis for collecting and using the personal data described in this Data Protection Policy depends on the personal data we collect and the specific context in which we collect the information:

● SMS needs to perform a contract with you

● You have given SMS permission to do so

● Processing your personal data is in SMS legitimate interests

● SMS needs to comply with the law

5. Retention of personal data

SMS will retain your personal information only for as long as is necessary for the purposes set out in this Data Protection Policy.

SMS will retain and use your information to the extent necessary to comply with our legal obligations, resolve disputes, and enforce our policies.

6. Data protection rights

If you are a resident of the European Economic Area (EEA), you have certain data protection rights. If you wish to be informed what personal data we hold about you and if you want it to be removed from our systems, please contact us.

In certain circumstances, you have the following data protection rights:

● The right to access, update or to delete the information we have on you

● The right of rectification

● The right to object

● The right of restriction

● The right to data portability

● The right to withdraw consent

SMS Communication Confidentiality Charter

We are a private business and while we have partnerships with other organisations are completely autonomous. As such, we do not share information with any other party that is given to us, either from a working relationship in engineering, component supply or that from details given during an enquiry. We have a number of high level customers who have the strictest security and privacy protcols and they have set a standard for us which is easy to maintain for all customers. You can enquire and work with us in the strictest of confidence.